The History

The beginning

Ann Marie McSorley is the founder and CEO of Veri Connect. The idea for the company was born out of the frustration she experienced during her 20 years in the training industry. She held key training management positions in Northern Ireland Public Service, NSPCC Education and in various consultancy roles before she came up with the concept for Veri, our award winning software.


Established in 2016, the company has evolved and now consists of a team of ecologists and technologists who deliver an end to end solution for large training programme delivery. Specialising in biodiversity and climate action courses we empower communities and enable companies to run quality courses without having to worry about the complexities.


Out of 8 finalists, Veri Connect was crowned winners of the Google Adopt a Start Up programme joining a stellar alumni of past winners including Food Cloud and Jobbio. As a result of our win we received €10,000 in AdWords credit and were eligible for the Google Cloud Platform for Start-ups which comes with $100,000 Google Cloud Credits.


An exciting year the company expanded as we established our offices in Northern Ireland. Having applied previously we showed that perseverance is key and won Enterprise Ireland’s Competitive Start Fund. The purpose of the Competitive Start Fund is to accelerate the growth of start-up companies that have the capacity and ambition to succeed in global markets.


Veri Connect won a prestigious National Award with the Irish Institute of Training & Development Awards. It was a David and Goliath Story leading to Veri Connect and their partners Impact Training beating off competition from the likes of E-Shop World, Aldi and Ulster Bank.



A successful biodiversity initiative called NoreVision saw the company scale to 20 employees. A dedicated biodiversity department was established with 4 ecologists led by Dr. Amanda Greer to meet the demand for course creation and training delivery.


Veri Connect are lead subcontractors on the largest biodiversity initiative in the Republic of Ireland called Wild Work. At the launch of the event Taoiseach Micheál Martin is quoted as saying that Wild Work is exactly the type of programme he would like to see rolled out nationally.